Nine Black-Owned Beauty Startups To Watch

If you want to support black entrepreneurs—and diversity—in the beauty space, these startups are a good place to start.

Beauty Bakerie—whose products are bakery-themed in name and packaging—is probably best known for selling $20 liquid lipsticks that do not budge. Take a look at Instagram and you’ll see videos of arms swatched with Beauty Bakerie’s Lip Whips under a tap, being scrubbed to no avail. 

Lip Whips are Beauty Bakerie's signature recipe for lightweight, long-lasting color. Their matte and metallic lipsticks dry to a smudge-proof finish so that you can bake up your lip looks without eating them too. Waterproof, cruelty-free, paraben-free, and gluten-free, Lip Whips are cooked up with the highest quality of baked goods ingredients. Pair with a Lip Whip Remover to take off the smudge-proof formula at the end of the day.

While there’s no shortage of liquid lipsticks on the market, there are far fewer options when it comes to black-owned brands selling liquid lipsticks. As one of the few black-owned brands selling liquid lipsticks, Beauty Bakerie is a unique way to support diversity in the beauty industry. In fact, Beauty Bakerie’s founder and CEO Cashmere Nicole was even featured on Beyoncé’s website a few years ago, in a series about breast cancer survivors.

Read more on Fast Company.