The Story Behind One Of World's Favorite Black-Owned Beauty Brands

Get to know Cashmere Nicole, founder and CEO of Beauty Bakerie. A single mother and breast cancer survivor, Cashmere's message of empowerment, happiness, and well-being serves as an inspiration to all.

Cashmere’s Story

Before Cashmere founded the quickly growing cruelty-free cosmetics company, Beauty Bakerie, and just at the start of her independent professional career, she found a lump in her right breast. As a trained nurse, Cashmere was all too familiar with self-assessments and didn’t think anything of it. But the lump grew, and Cashmere had it removed only to experience more lumps and a breast cancer diagnosis the following spring.

Through fear, worry, and uncertainty, Cashmere believes God spoke to her and encouraged her to keep her faith and to keep fighting, and to help others as well. Even though Cashmere has had lumps return and additional surgery to remove them, she has kept her unrelenting passion for living her life to the fullest.

From Fear to Fiery Passion: A Sweet Triumph

Cashmere’s inspiration for starting Beauty Bakerie sprang from her love of the arts. With a natural knack for creating and after past dreams of becoming an architect, Cashmere found her love for makeup artistry. Beauty Bakerie’s motto, “Be Better, not Bitter,” says a lot about the inspiration behind the sweetly named brand. Cashmere’s view on life and business, to be sweet and sweeten the lives of others, is especially inspiring considering the hardships she faced along the way to founding Beauty Bakerie. Cashmere views mistakes only as learning opportunities, and wishes to inspire others to see the very best in people.

Cashmere’s Advice for All Dreamers

Cashmere wants everyone with a dream to just do it, and make their goals happen. Starting with nothing doesn’t matter, but what does matter is to want the best for people, and to uplift others rather than tear them down. Even with thousands of social media followers and celebrity clientele (including Beyoncé!), Cashmere wishes for others to support her in the quest to spread the word of being Better, not Bitter in life's difficult circumstances by helping others less fortunate, and sending positivity to those around you.

Beauty truly does start from the inside. Show your support for all the change-makers, and check out the vibrant makeup products that bring out that beauty on the inside!