First, we've stopped taking orders. If you have order related questions, please contact customer care. To grab the last of your favorite items, please visit our Amazon, Ulta or shop your local Target and CVS stores while supplies last.
As I reflect on who I was in 2010 when I founded the brand and who I am today, I come down this corporate ladder grateful both for the change and that this journey ever even happened. The same ladder that I once thought was the very thing to ascend, to keep striving towards… For me, our time together was underpinned by a calling from The Lord, which at times seemed to conflict with a vision focused solely on innovation and inspiration. I often asked, “Lord, how can I best serve you here?” And He replied, “Love on My People.”
Together, we disrupted. Often using the "foolish" things of this world to confound the "wise". We risked our platform to challenge societal norms. We donated, taught, and fought injustices, helping those suffocating under its weight—all driven by a duty to love and serve Christ obediently and faithfully. This calling to love and this calling to service guided us to create a space where everyone felt seen and heard, emphasizing Jesus’ highest expectation for us all, His highest commandment for us all: to love.
As I transition into the next chapter, I invite you to join me on that narrow path to life. Let's redefine success, focusing not on societal measures like getting just one more photo to feel beautiful, getting one more title to feel valued, making a little more money for a few more claps or likes, but most importantly, our worth to Christ, seeking fulfillment not in material things or accolades but in His presence. Taking time to ask ourselves, “How does what I do please God?” and, “Am I more known for this achievement or title or accolade or for knowing and loving the Lord?”
So yes, my taste buds have indeed changed. From a crazy sweet tooth that inspired the theme of this brand, to thirsting for living water.
Thank you so much for being a part of this journey. This is an end for sure, but also an evolution, a carrying forward of the essence of what The Lord was able to do here, through us all, into new places, spaces, and missions, guided by the wisdom He so generously gives. He calls us to a deeper place - to follow a path lit not by our own ambitions and interests but His.
As for me, I'll be chewing on fresh bread daily, worshipping at His throne of grace and counting Him as my everything.
I love you all with that 1 Corinthians 13:4-8 kinda love.
What a journey.
To God be all the glory.
🤍Cashmere
76 comments
Erica
You and your products will be missed a great deal, but you made such an impact!! I never knew anything about makeup until I came across your brand almost 5 or 6 years ago, and I’m so thankful I did. Your foundation and lip whips were my favorite products. I’m still not a master, but now I know how to do the basics that’ll get me through the day. God bless you and I wish you nothing but the best on your next endeavors!!!
Jalis
So sad to see this come to an end. I’ve been using the neopolitain pallet for years and haven’t found anything similar! Brb while I buy every single one I can find.
Cori
To God be the glory. Thank you for sharing your gift, innovation, creativity, and products with us all! Sending you love on this new journey.
Cam
I’ve been an avid supporter since I started doing makeup as a teenager. I have always loved your products. They brought me so much joy. This is a great heartbreak but do what you need to do and always remember you were loved and had a huge impact
Melissa York
I’m going to miss your lips whips. Such an unbeatable formula. I hurried to Amazon and Ulta as soon as I saw that would be my last chance at the best. Going to miss all of your products. Good luck on your future endeavors!
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