First, we've stopped taking orders. If you have order related questions, please contact customer care. To grab the last of your favorite items, please visit our Amazon, Ulta or shop your local Target and CVS stores while supplies last.
As I reflect on who I was in 2010 when I founded the brand and who I am today, I come down this corporate ladder grateful both for the change and that this journey ever even happened. The same ladder that I once thought was the very thing to ascend, to keep striving towards… For me, our time together was underpinned by a calling from The Lord, which at times seemed to conflict with a vision focused solely on innovation and inspiration. I often asked, “Lord, how can I best serve you here?” And He replied, “Love on My People.”
Together, we disrupted. Often using the "foolish" things of this world to confound the "wise". We risked our platform to challenge societal norms. We donated, taught, and fought injustices, helping those suffocating under its weight—all driven by a duty to love and serve Christ obediently and faithfully. This calling to love and this calling to service guided us to create a space where everyone felt seen and heard, emphasizing Jesus’ highest expectation for us all, His highest commandment for us all: to love.
As I transition into the next chapter, I invite you to join me on that narrow path to life. Let's redefine success, focusing not on societal measures like getting just one more photo to feel beautiful, getting one more title to feel valued, making a little more money for a few more claps or likes, but most importantly, our worth to Christ, seeking fulfillment not in material things or accolades but in His presence. Taking time to ask ourselves, “How does what I do please God?” and, “Am I more known for this achievement or title or accolade or for knowing and loving the Lord?”
So yes, my taste buds have indeed changed. From a crazy sweet tooth that inspired the theme of this brand, to thirsting for living water.
Thank you so much for being a part of this journey. This is an end for sure, but also an evolution, a carrying forward of the essence of what The Lord was able to do here, through us all, into new places, spaces, and missions, guided by the wisdom He so generously gives. He calls us to a deeper place - to follow a path lit not by our own ambitions and interests but His.
As for me, I'll be chewing on fresh bread daily, worshipping at His throne of grace and counting Him as my everything.
I love you all with that 1 Corinthians 13:4-8 kinda love.
What a journey.
To God be all the glory.
🤍Cashmere
76 comments
Carol Thompson
To obey your calling from the Lord is everything. I am so glad I was supporting a fellow sister in Christ. Be blessed!
Trena Turner
My mind is reeling from this sudden and definitive message of closure. I only use your products and will now, eventually, need to find something different.
However, your transition message fills me with excitement for the choice you’ve made to continue following the prompting and direction of the Holy Spirit. With that, you cannot go wrong. God always has something greater (however that plays out) for our lives.
I, too, trust God and pray for you as you walk in your purpose for this next season.
Manifold blessings,
Trena
Jenelle
I just wanted to let you know that your reason for closing your brand was absolutely beautifully written. Although sad, I too am a Christian and I love that your reason was solely focused upon the Lord.
I pray that this is read by everyone who bought from your brand and that it reaches their heart. As the world sadly focuses mostly on their appearance and social status as you have said. Instead the world right now is in need of more people like you!
I pray that you are blessed in this next chapter of your life. Enjoy the thirst for living water and worshipping at His throne of grace! It truly is the best and is free for all who believe! I have had that thirst my entire life and I still thirst for it daily!
I pray right now with Easter that you have a blessed weekend, celebrating the true meaning of what Good Friday and Easter Sunday mean!
To God be all the glory!
Stephanie
Hallelujah!!!! Glory to our Lord Jesus! Christ!! For your surrender! It so much joy in Heaven!!!Luke 15:10 In the same way there is joy in the presence of Gods Angels even when one sinner repents. Welcome to the body of Christ! Sister! May God continue to bless you ..🙏🏼
Rikia
Beautifully written. Blessings to you. Thankful for your products. Your brand will truly be missed but never forgotten.
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