The Truth Behind Vegan Friendly Makeup
Hey Sweets, here's what being a cruelty-free and vegan-friendly brand really means! Vegan-Friendly Makeup Vs Traditional Makeup As more and more people start considering how their choices impact o...
Industry Interview: The Benefits of Using Vegan Makeup Products
If you’re a beauty enthusiast, then chances are you’ve heard of vegan makeup. While certainly the essential alternative for those following a plant-based diet, vegan makeup products offer incredib...
Why Cruelty-Free Cosmetics Are A Good Look
Hello Lovelies, Did you know that there are almost 2 million cats, dogs, and small animals in households in the U.S.? That’s a lot of love for our furry friends! Because of our love of animals, mi...
ICE CREAM SOCIAL BLOG
Easy Makeup Looks in 30 Minutes or Less
If you’re like us, your days can be crazy busy. You want to apply in the morning and know it’ll still be there in the evening, but you also can’t spend all morning getting ready. Sound about right?...
Makeup Tips for Beginners, Enthusiasts and Experts
Whether you're new to makeup, true to makeup, or an expert MUA, we're always on the lookout to share new trends and tips for every skill level. We’re serving up our favorite tips to change up your ...
Futuristic Beauty Trends to Switch Up Your Makeup in 2018
Let’s take a clue from space and talk about futuristic beauty, adapted to life on Earth. With just a few baked goods in unexpected hues, you can get a look that’s totally out of this world and read...
