Ice Cream Social Blog

Easy Makeup Looks in 30 Minutes or Less

If you’re like us, your days can be crazy busy. You want to apply in the morning and know it’ll still be there in the evening, but you also can’t spend all morning getting ready. Sound about right?...

Futuristic Beauty Trends to Switch Up Your Makeup in 2018

Let’s take a clue from space and talk about futuristic beauty, adapted to life on Earth. With just a few baked goods in unexpected hues, you can get a look that’s totally out of this world and read...

How to Look Less Tired With 4-Step Makeup to Wake Up Your Face

Whether you were working, studying, or out having fun, we’ve all had those rough nights with too little sleep where we wake up looking like an extra from The Walking Dead. Never fear, Sweets, Beaut...

Lollipop Liner is Here!

We are thrilled to announce that our new Lollipop Liner is available now! Perfect wings are no longer the stuff of dreams with the newest addition to our Bakerie Shelf.  This ultra-slick and smooth...

Recreating S/S 18 Fashion Week Makeup: The Twiggy Mascara Runway Trend

Twiggy was at the height of her popularity in the 60s in London, but her mod style and that famous mascara trend have cycled back many times since those original years. You may know it as the clump...

4 Beauty Hacks to Fight Dry Skin

Sweets, while we love a good crinkle cookie, cracked skin is not a good (or comfortable) look. Even if you don’t normally have dry skin, changing temperatures and winter weather can dry you out. B...

Let's Get Spooky: Halloween Makeup for Boo

Happy Halloween, Sweets! Let’s get spooky. It’s that season of bingeing on Halloween candy and scary movies. We want to interrupt your scheduled Insta scrolling to bring you a sneak peek at creativ...

Halloween Cake That Won’t Break the Bank?!

It’s almost Halloween, Sweets! We don’t know about you, but we are counting down the days until we can carve some pumpkins and dress up in our costumes! As much as we love Halloween, it’s also a ho...

Coming Soon: Eyelash Icing Waterproof Mascara

This announcement is one that we’ve been excited to make for a long time, and now the wait is almost over! Beauty Bakerie is OFFICIALLY announcing that Eyelash Icing Waterproof Mascara is coming to...

CONTEST ALERT: Win over $200 of Beauty Bakerie Products

Update: Contest Closed - Congrats to Winner @Lala_KKI! We’re all about experimenting in the kitchen with new makeup recipes, so what better way to celebrate NATIONAL CAKE DECORATING DAY than by ho...

5 Signs It’s Time to Replace Your Makeup

What could possibly be worse than bad makeup? Good makeup that’s gone bad. It's time for new Gelato Gel Eyeliner! (Image via @shaaanxo)   We hate to break it to you, but it may be time for some s...

How to Recreate Fashion Week Fall 2017 Looks

Spoiler alert: there are some fun trends on the runway! While most people are looking at the clothes, we’ve got our eyes focused on the newest makeup trends, and this season was full of looks to co...

How To Transition Your Makeup For Fall

  Sweets, it’s time for a confession. We love fall, wearing boots, and drinking PSLs, even if it makes us the complete Internet definition of basic. If you’re like us, we can’t wait to swap our co...

Cooking Class: Go-To Flirty Summer Look

Makeup Artist Lexington Shows Us How To Create A Smudge-Proof, Long Lasting End of Summer Look     Step 1 Place 1-2 drops of our Wake & Bake Hydrating Face Oil over face to moisturize the sk...

Serving Up Summer Makeup Essentials

    No smudge. No Problem. Our EyesCream eyeshadows are both smudge-proof and waterproof to help any eye look stay cool in the sunshine.     What’s summer without a POP of color? Petty Cakes Li...

Makeup That Will Last Longer Than Your Marriage...

Just Kidding! We wish you a long and happy marriage but these looks will definitely last all the way through your special day!   Let’s be real, we can turn into some REAL bridezillas when someth...

Spring Hues Are in the Air: Trending Colors and How to Wear Them

Spring is all about fresh bright colors and dewy faces, just like the little petals starting to emerge. Ladies, it’s time to ditch the dreary drab of winter and bring on the color and shine with t...

Sweet Scene: Prepping Your Look for Music Festival Season

Festival season is here again and beckoning us to let go of our cares and celebrate self-expression at its fullest. If you’re planning on attending some of the season’s top events, whether Coachel...